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Search Engine Optimization is not only about technology and submissions; it's also about marketing strategy and optimizing your website design, copy and contents for search engines. This is important as over 85% of users find websites through search engines, rather than typing in the URL in the address bar. Therefore, if they can't find your site via a search engine, you will not be found. And if your site is not ranked highly (at least on the first page of listings), you will lose significant potential traffic. You've probably read this statistic before, but what you may not know is that 33% of all search engine users believe that the top ranking websites are the best brands on the market.
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